Requirements for use of fonts.

Marketing material: The principal typeface to be used for all main headings and body text is New Baskerville Roman. Use of New Baskerville Bold and Bold Italic should be avoided, except for emphasis within body text.

Use of Frutiger (Light, Normal, Bold, and Black) for subheadings, summaries (introductory texts), image captions, and pull quotes (quotes that are pulled out of a text and emphasised) is recommended.

PowerPoint presentations, Word documents and Excel: New Baskerville Roman and Frutiger are not standard fonts for Microsoft applications, such as Word, PowerPoint and Excel. Times New Roman is the substitute for New Baskerville and Arial is the substitute for Frutiger.

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Type is to be set to a professional high standard, with correct use of quotes, ligatures, dashes, and symbols.

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